The Store Hotel to open in Oxford in 2024

The Store Hotel in Oxford has announced that it will launch in 2024. 

Located on Broad Street, in the heart of the city, The Store sits in the building of the department store and Oxford institution, Boswells, that once was one of the world’s oldest family-owned department stores. 

Reimagined as a hotel, restaurant, rooftop bar, co-working bar, and spa, The Store, delivered by Reef Group and EQ Group, will present a variety of spaces. Arranged over seven floors, the interior design has been informed by the heritage of the two buildings that make up The Store. Both buildings have a distinct architectural language that runs throughout the refurbished and extended spaces. 

The spaces have been worked on by Urban R, Reef Groups’ team of architects and designers, with multi-purpose open-plan public spaces divided into different areas through elegant design choices. 

The 101 rooms are spread across the two interconnected buildings, with six district design typologies, some with velvet headboards, panelled walls, and art deco features, others with courtyard views, and a muted palette and textures. Bespoke patterns and furniture echo the tiles and patterns of the rooftops. 

The Restaurant, Treadwell, will be ‘untraditionally British’. Surrounded by Oxfordshire countryside, the modern restaurant will use sustainably sourced produce from local suppliers to create classic dishes such as Chicken Tikka Masala Pie. 

Located on the ground floor, The Bar at The Store features floor-to-ceiling windows and an adjacent fireside snug. The spot will be used for all occasions, from co-working, coffee meetings and lunches throughout the day, to pre-theatre or post-work cocktails in the evening. 

In addition, The Store will also feature The Roof, a bar and terrace offering 360 views over Oxford and a variety of outdoor seating. With a focus on eight classic cocktails – Cosmo, Bramble, Manhattan, Espresso Martini, Negroni, Gimlet, Old Fashioned, and Mojito – the drinks menu will include three variations for each, alongside an offering of sparkling wine, champagne, wine, and beer. On The Roof, pop-ups will run throughout the year offering experiences such as an oyster and champagne pairing, as well as wood-fired pizzas, and a variety of home-smoked produce. 

Lastly, the Spa at The Store will be a subterranean retreat with state-of-the-art facilities and treatments, including private treatment rooms and holistic studio space. The space will offer a regular programme of yoga classes, as well as sound baths and other experiences by appointment.