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2026 Programme
09:40 – 10:25 Market Insights

Beyond the Horizon

A sharp, data-driven deep dive into the financial and economic currents shaping the UK hotel industry. The panel will unpack raw macroeconomic data, tying CPI changes and debt finance realities directly to RevPAR, ADR, and disposable guest spend.

Jeavon Lolay
Jeavon LolayLloyds Banking
Dave North
Dave NorthLloyds Banking
10:25 – 11:10 Operations

Frontline Fortitude

Hotel operators are caught in a pincer movement: skyrocketing supply chain and labour costs on one side, guests demanding flawless value on the other. This panel digs into asset management, smart cost-control, and building operational agility across diverse portfolios.

Julie White
Julie WhiteAccor
David Anderson
David AndersonAimbridge EMEA
David Hart
David HartRBH Hospitality
11:30 – 12:15 Leadership

The Modern Anchor

Managing a modern hospitality workforce demands a shift from old-school hierarchy to empathetic, visionary leadership. These industry standard-bearers explore how to inspire loyalty across multi-generational teams, foster open communication, and maintain personal mental resilience.

Christian Masters
Christian Mastersart'otel Hoxton
Caroline Gregory
Caroline GregoryThe Lovat Hotel
Simon Numphud
Simon NumphudAA Media Services
12:15 – 13:00 Events Market

The New Roar of MICE

The MICE sector looks radically different than it did a few years ago. From hyper-personalised retreats to tech-heavy hybrid conventions, this session uncovers what today's corporate planners actually want from a venue — and how to maximise yield per square foot.

Shonali Devereaux
Shonali DevereauxMIA
Varun Shetty
Varun ShettyThe Belfry Resort
14:00 – 14:45 Development

Blueprint for Growth

Despite tight credit markets, the appetite for strategic hotel development remains fierce. Brands and asset managers discuss the shift toward conversions, brand repositioning, and adaptive reuse over ground-up builds.

Tim Davis
Tim DavisPACE Dimensions
Gavin Taylor
Gavin TaylorClermont Hotels
Paul Blackmore
Paul BlackmoreHilton
David JM Orr
David JM OrrResident Hotels
14:45 – 15:30 Technology

Beyond the Buzzwords

AI is already driving revenue and plugging labour gaps. This panel cuts through the jargon to showcase how automated guest messaging, contactless check-ins, and predictive analytics can save thousands of labour hours.

DB
David BeersChoice Hotels
RBH
AI SpecialistRBH Management
CT
Canary PanelistCanary Tech
15:55 – 16:40 People & Culture

People First

Recruitment is tough, but retention is where the real battle is won or lost. Industry leaders share actionable advice on mental health initiatives, flexible working models, and defined career progression pathways.

Mark Lewis
Mark LewisHospitality Action
Suzanne Speak
Suzanne SpeakRadisson Group
16:40 – 17:05 Crisis Management

When the Custard Hits the Fan

In a 24/7 digital world, a single bad incident can escalate into a viral PR nightmare within minutes. A compressed, highly practical session delivering an actionable blueprint for emergency communication and brand protection.

CC
PR Leadership TeamCustard Comm.
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Home > Latest News > Shrewsbury Prison to relaunch as 20-bed boutique hotel
Shrewsbury Prison to relaunch as 20-bed boutique hotel

Shrewsbury Prison to relaunch as 20-bed boutique hotel

In this episode we speak to Nico Tréguer, co-founder of Roberts and Treguer and The Culpeper Family. Nico spoke about founding the group alongside his longtime friend Gareth, having had a vision for bringing more nature spaces to cities, the planned extension of The Buxton in Spitalfields, and how the site’s storytelling engages guests and the local community, how the Culpeper Family’s core sustainability ethos helped it secure its B-Corp status and why hospitality has a responsibility to educate and innovate when it comes to sustainability.

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Shrewsbury Prison, the historic landmark with 200 years of history, is set to soon become a boutique hotel under new plans from owner Cove Group. 

The transformation will introduce a 20-bedroom hotel, offering guests a stay that combines the allure of history with contemporary comfort. Each room will be designed to provide an immersive experience, respecting the prison’s legacy whilst ensuring luxurious accommodation.

Shrewsbury Prison will also house a state-of-the-art conference facility. This space will include training rooms, meeting rooms, and a versatile event space, ideal for both corporate events and personal celebrations. 

A highlight of the development is the on-site restaurant, poised to cater for 120 covers. The new culinary destination will offer a menu that combines local flavours with international cuisine, all set within the prison’s historic walls. 

In line with modern demands, the development includes a 72-space car park with provisions for EV charging, accessible parking, and bike racks, ensuring ease of access for all visitors. Furthermore, the incorporation of solar panels will be a significant step towards achieving a net-zero carbon footprint, reflecting the building’s commitment to sustainability.

CEO Joel Campbell said: “Transforming Shrewsbury Prison into a world-class destination represents a unique and thrilling venture for us. This project is not just about preserving a piece of history, it’s about redefining the visitor experience. I am excited to see how this development will not only honour the past but also pave the way for a new era of sustainable tourism. 

“The creation of the boutique hotel, state-of-the-art conference facility, and exquisite dining venue, all while moving towards net zero, is a testament to our commitment to innovation and excellence. We eagerly anticipate welcoming guests from around the world to experience the unique charm and character of Shrewsbury.”

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