Valor Hospitality to launch Seaton House site in 2024

Valor Hospitality has announced plans to unveil a new five-star boutique hotel in St Andrews. The luxury hotel will be named Seaton House when it opens its doors at the “Home of Golf” in Autumn 2024. Valor Hospitality Partners will operate the new hotel which overlooks the Royal and Ancient clubhouse and first tee on golf’s most hallowed ground, the Old Course at St Andrews. The hotel's renaming to Seaton House is a meaningful tribute to its past, dating back to 1864. The revival of the building's original name, Seaton House, encapsulates a commitment to preserving a cherished piece of the town's history, bringing its storied legacy full circle. Seaton House will create approximately 70 jobs for the town, including plans to support the local economy by partnering with the finest producers in the area. With 40 luxury bedrooms and three suites, guests will be able to choose a sea or garden view, with five rooms benefiting from their own private terrace. Seaton House not only boasts views of the Old Course but also offers panoramas of Fife’s rugged coastline. Guests can enjoy vistas of St Andrews Bay and West Sands Beach, which gained fame from the 1981 movie Chariots of Fire. The culinary experience will be headlined by Scottish chef Roy Brett, of Ondine Oyster and Grill, Edinburgh. Marking the first new venture since the establishment of the iconic Ondine in 2009, Ondine St Andrews will be a key feature, alongside an all-day restaurant, bar, and lounge. The menu will celebrate the provenance of the local produce, complemented by a selection of curated wines, crafted cocktails, and whiskies. Euan McGlashan, global co-founder and chief executive officer, Valor Hospitality Partners said: “Having lived away from Scotland for over 30 years, it is a thrill to be back working on such an incredible project in the beautiful St Andrews. Our wonderful owners have been intimately involved in all the design details, ensuring their love of hospitality and golf, particularly in Scotland and Ireland, is projected in a way that is residential in feel with a very distinct sense of place and all the modern conveniences our guests will expect. “The town of St Andrews has been supportive all along and we are eager to make the local residents very proud of Seaton House. The incredible food and beverage offerings are aimed at guests and locals alike, and we hope that Ondine becomes a fan favourite in the town.” Jonathan Harper, managing partner of the Links Collection, said: “While Seaton House is the closest hotel to the first tee of the world-famous Old Course, it is also the perfect home base with many Championship courses nearby. Guests looking beyond golf can enjoy wonderful weekend getaways or week-long breaks, taking in all the breathtaking scenery, history, and warmth that the town offers. “We are humbled and honoured to have the opportunity to be a small part of the St Andrews community and to breathe new life into this historic property. We are eagerly awaiting the chance to host our friends and guests at Seaton House, as there are few things in life more enjoyable than watching people experience the magic of St Andrews.”