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A growing number of hoteliers are using social media to promote their business to customers, according to a recent survey.
The survey, conducted by hotel market intelligence proivider, TravelClick, found two thirds of 91 participants (66%) are now spending on Facebook advertising, and more than a fifth (23%) have increased their Facebook advertising budget for 2014.
TravelClick said: “Hoteliers are seeing the benefits of online advertising as it increasingly drives bookings through property websites.”
Online marketing spend is a growing trend with three quarters of the surveyed hoteliers (76%) spending on metasearch and within that , a third are increasing that spend this year (32%).
Similarly, more than four in every five hoteliers polled (84%) invests in Google adwords with one in three (32%) increasing that spend for 2014.
When asked which social media channels drive the most bookings to their property websites, the overwhelming leader was TripAdvisor with more than three quarters (78%) of respondents specifically referenced the travel review site.
