Online Marketing
Stay updated on online marketing strategies and tools tailored for the UK hotel industry. Our coverage includes digital advertising, social media campaigns, search engine optimisation, content marketing, and email marketing. Hoteliers, general managers, and hotel executives can learn how to effectively engage guests, increase direct bookings, and build brand loyalty in an increasingly digital marketplace.
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May- 2025 -21 MayPeople
A&O Hostels reappoints Thomas Hertkorn as head of online marketing
Hostel chain A&O Hostels has announced the reappointment of Thomas Hertkorn as head of online marketing. Hertkorn will be returning to A&O Hostels after five years and will be responsible for the digital marketing strategy of the hostel group. Hertkorn started his career at the Berlin digital agency Peak Ace…
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Jun- 2023 -30 JuneAdvice
Navigating operational challenges in the hospitality industry
In the past, the UK’s hotel industry has proved it can withstand adversity, having faced no shortage of challenges over the years — from economic meltdowns, World Wars, and most recently, a global pandemic. The sector has demonstrated its resilience time and time again. As it stands, the hospitality industry…
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Feb- 2022 -7 FebruaryAdvice
Marketing your hotel to the digital traveller
People are once again eager to travel. The Expedia Group Traveller Value Index: 2022 Outlook reveals that 81% of travellers plan to take at least one holiday with family and friends in the next six months, and more than half of respondents (54%) say they plan to spend more on…
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Nov- 2020 -27 NovemberAdvice
Top tips so hotels can plan for a profitable recovery
As some restrictions begin to lift with the easing of lockdown 2.0, there are a number of ways you can ensure you are in the best position possible now to maximise your revenues ready for when you can start to welcome guests back. Data analysis: crunch the numbers Make sure…
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Mar- 2020 -12 MarchSponsored
Hop Software’s top tips for booking occupancy and increasing direct bookings
Low season can prove to be financially challenging for many businesses, especially within the hospitality industry. If your hotel direct bookings are looking low for the next few months ahead, follow Hop Software’s top tips for boosting occupancy and increasing direct bookings throughout the low-season. Who are your out-of-season guests? …
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Jul- 2019 -8 JulyAdvice
Leveling the playing field for independent hotels
Independent hotels are clearly proving attractive to all types of modern-day guests, and not just younger travellers who crave more personalised experiences. According to Expedia Group data, there was a 20% year-on-year increase in demand for UK independent hotels in 2018. UK independent hotels contributed roughly half of the total…
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Jun- 2019 -26 JuneAdvice
Is it possible to be successful, ethical and responsible?
In the last year alone, our industry has been put under scrutiny for everything from #MeToo sexual assault cases, to fire, legionnaire’s disease, food poisoning and even the question of value when there’s so much sharing economy choice. It almost seems as though the industry is destined to fail, yet…
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Jan- 2019 -16 JanuaryAdvice
How to get payment and booking systems right
Critical to the day-to-day running of a successful hotel is organisation; it’s necessarily a keystone in operational management from back of house to front of house. But once you’ve got a potential guest about to book, how well can you manage it? The software you choose to deploy for organising…
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Oct- 2018 -11 OctoberAdvice
How to outwit the OTAs
Boasting large marketing teams, recognisable brands and sizeable budgets, Online Travel Agencies (OTAs) occupy 73% of the organic search results on Google’s first page for generic hotel keywords, such as ‘hotels in [location]’. With national chains taking-up 24%, independent hotels are often left contending for just one remaining spot on…
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Jun- 2018 -22 JuneHotels
Brexit continues to divide UK hospitality business owners
A third of UK hospitality business owners believe there will be negative implications to their customers in the post-Brexit era, a study has found. The 2018 Hospitality Sector report, conducted on behalf of TripAdvisor, looked at business owners’ perspectives on local and global factors that may impact their businesses, finding…
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