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IHG Hotels and Resorts and Six Nations Rugby, the organisation responsible for rugby’s annual international rugby tournaments; namely the Guinness Men’s and Women’s Six Nations, have agreed a new long-term partnership that will offer its guests “once-in-a-lifetime fan experiences throughout the upcoming Championships”.
As the first Official Hotel Partner of Six Nations Rugby, IHG Hotels and Resorts will show up on and off the pitch ahead of the 2024 Guinness Men’s Six Nations, which starts on 2nd February, and will span the Guinness Women’s Six Nations which follows in March.
With matches taking place in England, France, Ireland, Italy, Scotland, and Wales, IHG Hotels and Resorts will help rugby fans get closer to the action. The new partnership will see HG One Rewards members able to bid their loyalty points for unique Six Nations experiences via the IHG One Rewards Access platform.
On offer to fans will be:
- Behind the scenes stadium tours and pitch side experiences
- Match tickets and hotel packages
- A chance to watch teams train
Karin Sheppard, managing director, Europe for IHG Hotels and Resorts said: “A big part of travel is bringing people together and connecting them with the things they love. That’s why we’re so excited about this new partnership with Six Nations Rugby where we can bring our IHG One Rewards members closer to the action and excitement of the upcoming Championships.
“Six Nations Rugby adds to an already impressive roster of sporting partnerships for IHG Hotels and Resorts, and we are so thrilled to continue to offer new ways to connect our members with unmissable experiences, in collaboration with great partners like the Six Nations Rugby.”
Tom Harrison, CEO of Six Nations Rugby, added: “IHG Hotels and Resorts is an internationally respected and renowned hotel company, with vast experience in connecting its guests and loyalty members with leading sporting events, so we are proud to welcome the brand as a new partner, and look forward to bringing the partnership to life with the entire IHG team and our unions, by creating some truly unique experiences for fans across the men’s and women’s Championships.”
The announcement builds on an existing portfolio of sports partnerships for IHG Hotels and Resorts, with European Professional Club Rugby (EPCR), Major League Soccer (MLS), US Open Tennis and RB Leipzig football club in Germany.
