Hotel Brands

Marriott announces expansion of its homesharing pilot

Marriott International has expanded its homesharing pilot to include Paris, Rome and Lisbon, in addition to London.

The news comes after a five-month pilot initiated earlier this year in collaboration with Hostmaker, a London-based home rental sharing management company.

The group said travelers can now choose from more than 340 properties across four European markets, with the ability to earn and redeem points across Marriott’s loyalty platform, including Marriott Rewards and Starwood Preferred Guest (SPG).

Adam Malamut, chief customer experience officer at Marriott International, said: “Following the positive customer feedback from our pilot in London, we are excited to extend Tribute Portfolio Homes to new markets together with Hostmaker.

“We are always innovating to meet the evolving needs of travelers, and expanding into home sharing is an opportunity to deepen relationships with our most loyal guests by delivering new experiences designed to reflect how they travel.”

Marriott has also extended its collaboration with Hostmaker, which currently operates in the listed European cities, to identify and curate a portfolio of homes that complements the “quality, aesthetic and service values of Marriott”.

During the initial pilot Marriott found guests stayed more than twice the typical hotel length of stay and that guests sought units with multiple bedrooms and were appreciative of features such as full kitchens and in-unit laundry.

Nakul Sharma, CEO and founder of Hostmaker, added: “We are very excited to bring Hostmaker’s experience of operating in Paris, Lisbon and Rome to Tribute Portfolio Homes. These brilliant destinations were the natural next step for a European expansion, and we can’t wait to welcome guests into our homes.”

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