W Hotels launches record label

Hotel brand W Hotels has launched its own record label, W Record, which will “support artists through every step of their development”.

The group will provide recording space, video shoot locations, mixing and mastering and finally, distribution of their music via live performances, streaming and vinyl production.

Tracks for W Records are recorded in ‘W Sound Suites’, the brand’s on-site recording studios, and it said four rising artists will be “stepping up to the mic” over the next year.

A statement from the group read: “The W Records team and capabilities are similar to a small but powerful independent label and is in part overseen by Giant Step. Like W, Giant Step has a true passion for music and is a recognised brand within the industry having worked with many notable artists over the years including Amy Winehouse, Janelle Monae, Lady Gaga and Daft Punk.”