Travelodge rolls out new restaurant concept

Travelodge has announced the rollout of its new F&B concept, 85 Bar Café, to selected hotels. Following a multi-million pound investment, and in conjunction with a “significant” brand transformation, the introduction of 85 Bar Café is in response to consumer research that was carried out by Travelodge.

85 Bar Café marks an overhaul of the pre-existing Bar Café and provides an all day dining service with breakfast, lunch and dinner menus, as well as light bites and an “extensively stocked” bar. 

A £14 meal deal consists of two courses of either a main and side or dessert, as well as a mix-and-match offer of three light bites. There will also be a range of food under 600 kcal alongside vegan and gluten-free dishes.

Some 18 Bar Cafés have already been upgraded to the new design with the roll out set to continue into additional selected Bar Cafés, as well as several new Travelodge hotels.

Upgraded locations to date include hotels in London destinations: London Central Covent Garden Travelodge, London Central Euston Travelodge, London Finchley Travelodge, London Finsbury Park Travelodge, London Kings Cross Royal Scot Travelodge and London Waterloo Travelodge. 

Hotels in key cities include Bath Waterside Travelodge, Birmingham Airport Travelodge, Cambridge Orchard Park Travelodge, Canterbury Chaucer Central Travelodge, Cardiff Queen Street Travelodge, Edinburgh Cameron Toll Travelodge, Guildford Travelodge and Manchester Upper Brook Street Travelodge.

The venues will include “distinct zones embedded into the design for flexibility in dining, socialising and working”, with zones identified by floor to ceiling bookcase divisions, while the decor also includes botanicals as well as “vibrant” neon signage.

A statement bar showcases its selection of coffee, craft beers, wines, spirits and sodas as well as a selection of cocktails, including Picante Margarita and Espresso Martinis.

Karen Broughton, Travelodge chief sales and marketing officer said: “We’re excited to announce the roll out of our new look Bar Café design, 85 Bar Café as we evolve our quality offering to deliver a better experience for our diverse mix of business and leisure guests.

“Our new Bar Café concept offers a modern atmosphere for all-day dining with a diverse menu to appeal to a variety of tastes. This inviting space is available for both guests and passers-by to enjoy a drink or bite to eat or to connect with friends, family or colleagues. All of this is at great value, including our Unlimited breakfast* offer, with the added benefit of children eating for free.”

She added: “The expansion of 85 Bar Café forms part of a strategic hotel investment programme which will see us upgrade half of our rooms by 2024”.