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Aparthotel provider Adagio has revealed that it has quadrupled its franchise development in the last six years.
The company has stated that the number of franchised venues in its portfolio has increased from 5 in 2018 up to 28 in the present day.
This news comes as Adagio gets ready to open its latest franchised site Adagio Original Abidjan Marcory, its first sub-Saharan venue.
The company has been able to rely on 50% shareholder Accor to continue its growth, especially in sub-Saharan Africa, the Middle East and Asia.
The announcement also comes ahead of the opening of Adagio Original London Whitechapel.
Xavier Desaulles, CEO of Adagio, said: “Adagio is experiencing rapid development. Franchise development, which meets the expectations of many real estate owners, is one of the drivers of this growth. By developing franchising, Adagio is strengthening its position as the European leader in aparthotels.”
Matthieu Blanc, president of the Arrelia Group, added: “I’m very excited to be working with Adagio on our mixed-use hotel and residence project. It’s a brand with a strong reputation in the fast-growing aparthotels sector, and one that knows how to add value thanks to its strengths and appeal.”
