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Hilton has announced the launch of Motto by Hilton, its newest affordable lifestyle brand that aims to “empower guests” by giving them the freedom to create their own experiences.
Motto by Hilton hotels will be located in prime neighborhoods, such as the 100-bed Motto by Hilton in Marylebone, London, which is being developed with the UK-based developer, Dominvs Group. Demolition on the site has commenced and construction will start in January 2019, targeting a 2020 opening as one of the first Motto by Hilton properties.
Guest rooms are to be designed with an average footprint of 163 sq ft or 14 sqm and will include space-saving features such as wall-beds, lofted beds, segmented shower and toilet stalls, and multi-functional furniture that can be discreetly stowed when not in use. Motto will also have the option for guests to book multiple connecting rooms in advance.
This global brand will be made up of a carefully curated portfolio of hotels in the most desirable urban destinations throughout Europe, the Americas, the Middle East and Asia Pacific. Motto by Hilton has deals in various stages of development in exciting urban destinations like: Lima, Dublin, Savannah, San Diego, Boston and Washington, DC.
Christopher J Nassetta, president and CEO, Hilton, said: “Hilton prides itself on being a leader in the hospitality industry and evolving with the needs of our guests. Innovation is in our DNA, and as we embark on our 100th year as a company, we are innovating more than ever before.
“With Motto by Hilton, we are bringing to market something the industry has never experienced with its flexible and affordable room product, desirable locations and guest-empowered service.”
Jon Witter, chief customer officer, added: “Following extensive market research that focused on consumers’ needs and wants, we discovered the opportunity for a brand that offers travelers a trifecta of centrally located, reasonably priced and less traditional lodging that provide a one-of-a-kind experience. These findings led us to create Motto by Hilton, a flexible environment that allows guests to design their stay, their way.”
