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Auberge Resorts Collection has been appointed by Reuben Brothers to manage Cambridge House, the former In and Out Military Club, in Mayfair, London.
Set to open in late 2025, Cambridge House Auberge Resorts Collection will introduce the hospitality brand’s experiential luxury and a destination Auberge Spa to the UK capital.
The hotel is part of Reuben Brothers’ £1bn regeneration of 1.3 prime acres of the Piccadilly Estate, including the super-prime residential development of One Carrington and the cobblestone streets of Shepherd Market.
Poised between Green Park and Shepherd Market, the 102-room hotel, together with its private members’ club, will be both a retreat and social hub. Since being the debut hotel in the UK for Auberge Resorts Collection, two leading designers will bring the property to life: Jean-Louis Deniot overseeing the transformation of the hotel, and Laura Gonzalez designing the club’s bars, dining venues, spa and nine members’-only club rooms.
Encompassing several historic properties, it is the Georgian mansion at the heart of the hotel that is a “London icon” – the Grade 1-listed, Palladian-style townhouse commissioned by the 2nd Earl of Egremont in 1756. Built to entertain the political and social elite of the age, the property has hosted Queen Victoria, served as PM Lord Palmerston’s proxy No.10, home to the Duke of Cambridge and Lord Cholmondeley, and the Naval and Military ‘In and Out’ Club from 1865 to 1999.
The dining scene at Cambridge House will reflect the “diverse allure” the property has always had, with guests able to dine almost anywhere they choose. The hotel will offer a variety of venues – from its open-air jasmine courtyard to the brasserie-style restaurant in its Georgian ballroom setting.
Inspired by its Roman bathhouses, the double-level spa will introduce Auberge’s holistic wellness offering to London. Hydrotherapy facilities, two heated swimming pools and seven treatment rooms will be complemented by a circular relaxation lounge, centred by a fire pit. On site there will also be a gym, activity studios, wet zones, heat rooms and a bathhouse.
Dan Friedkin, chairman, Auberge Resorts Collection, said: “Reuben Brothers’ vision for Cambridge House is incredibly inspiring and we are honoured to have been chosen to usher this uniquely British property into its next chapter as a luxury hotel.
“Adding such an iconic Mayfair destination to our growing portfolio is also an exciting step forward in our focused expansion into Europe.”
Jamie Reuben, principal, Reuben Brothers, added: “Cambridge House is one of the most exciting projects my family and I have ever brought to fruition. Our vision for this special property is not just to offer a new destination, but a new level of hospitality and something that London has not seen before. We chose Auberge Resorts Collection for the brand’s unrivalled spirit of intention – to provide a distinct and unparalleled luxury hospitality experience.”
