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Warner Hotels has announced a new rebrand to be rolled out across its collection of country and coastal properties.
The hotel group has introduced a brand new visual and verbal identity, featuring a new logo, a suite of new brand imagery for its existing hotels and a new brand voice.
The refresh will be supported by a multi-channel marketing campaign including a “playful” TV advert that celebrates grown-up fun captured on a Warner Hotels break.
The updated look has been designed in collaboration with Lunar Agency and it was informed by an “extensive” research project that uncovered the preferences and traits of its target audience.
