The UK\u2019s hotel sector has \u201cstood firm in what is proving a tough trading year\u201d, says Russell Kett, chairman of hospitality consulting firm HVS, as overall occupancy in London increased in the year to date.\r\n\r\nSpeaking to an audience of Hospitality Professionals Association (HOSPA) members in London (1 November 2018), Kett said that \u201caverage room rates had also shown little change\u201d, leading to a minimal impact on rooms revenue per available room (RevPAR), which now sits at \u00a3121 for London and \u00a357 in the regions for the year to September.\r\n\r\nAccording to the group London has \u201cfared better\u201d than the other regions over the past three months, with hotel occupancy up 3% to 88.2%, boosting RevPAR by 4%. Intense competition, however, meant that room rates rose just 1% to \u00a3158.03 in London, compared with 2% in the provinces to \u00a377.69.\r\n\r\nKett added that the sector does continue to attract \u201cstrong investor interest\u201d whenever anything comes onto the market, particularly in London, citing \u00a35.2bn-worth of sales in the last 12 months of trading. A strong 2017 meant that the volume of comparable transactions in London were down 33% over the past 12 months at \u00a31.8bn, although up 31% in the regions to a value of \u00a33.4bn.\r\n\r\nTransaction activity over the past 12 months has included both portfolio and single asset deals such as the sale of Principal\u2019s 14 hotels for \u00a3750m and the 76-hotel deal by Travelodge worth \u00a3246m. In London most notable sales over the past 12 months include that of the Beaumont hotel for \u00a3130m, and the Hilton Kensington for \u00a3260m.\r\n\r\nKett said: \u201cHotel operators have stood firm in what has been a difficult climate. Unfortunately we are unlikely to see any immediate relief in the first half of 2019 particularly with the Brexit agreement as yet unresolved. This has the potential to reduce business travel and therefore corporate demand. The weak pound will benefit incoming travellers and while this may improve occupancy, is unlikely to lift average rates and RevPAR.\u201d\r\n\r\nHowever, Kett said issues such as sourcing staff, increasing payroll costs and rising business rates \u201ccontinue to be of concern, despite some good news in this week\u2019s budget\u201d.\r\n\r\nHe added: \u201cThe reduction in employment costs and business rates, particularly for smaller businesses and a reduction in the cost of apprenticeships for SMEs is welcome news,\u201d said Kett, \u201cas is the freeze on excise duties on beer, cider and spirits. But the biggest issue by far, for all businesses, remains whether Theresa May will pull off a satisfactory Brexit deal, then be able to sell the deal to her party, to Westminster and to the country as a whole."