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Virgin Hotels has announced the official opening of its London-Shoreditch hotel, its 17th property.
The opening also marks the start of a phased transformation of the 120-bedroom hotel.
The transformation will include Virgin bringing features to the hotel like Sir Richard’s flat, its custom-designed and patented hybrid beds and the Lucy app.
The transformation will also see the hotel’s street-level lobby lounge and café become a pop-up Commons Club, before being turned into a new space later in the year.
Guests will also benefit from complimentary access to the rooftop bar, swimming pool, Marlin’s Mediterranean restaurant, gym, and treatment rooms.
Sir Richard Branson, founder of the Virgin Group, said: “I’m so thrilled to see Virgin Hotels London-Shoreditch has swung its doors wide open. The UK is where the Virgin story all began, so it’s incredibly exciting to have another foothold in the city. Virgin Hotels was created to do things differently, and Virgin Hotels London-Shoreditch is no exception.”
James Bermingham, CEO of Virgin Hotels Collection, added: “We are absolutely delighted to be opening our first London hotel today – our 17th property in the Virgin Hotels Collection. This is the beginning of an exciting journey to bring our Virgin Hotels brand to life in this spectacular building and we can’t wait to share it with our guests and create some Virgin magic in Shoreditch. We already have some incredible experiences to showcase alongside the highly personalised service that Virgin Hotels is known for, and there’s even more to come.”
