TripAdvisor relaunches globally to become ‘go-to resource for travel’

TripAdvisor has relaunched its website as it aims to become the “go-to resource for travel”.

The new TripAdvisor now allows travellers to get useful and relevant advice from the people and experts they trust. Travellers searching the new TripAdvisor for places to go, things to do, and where to stay or eat can discover helpful recommendations and advice from the people and experts they have chosen to follow. They can then easily save and share ideas to plan and book their perfect trip.

Travellers now have access to helpful and inspirational videos, photos, articles and guides from friends and family, as well as from over a thousand brands, publishers, and influencers including The Independent, National Geographic, Time Out, Culture Trip, The Saccone-Jolys and Four Seasons Hotels and Resorts.

A new feature called ‘Trips’ enables travellers to collaborate with others by saving, organising, sharing and creating lists or in-depth guides highlighting their favourite hotels, restaurants, experiences in a particular destination.

Stephen Kaufer, president and CEO, said:“We’re very excited to be changing travel yet again. Just as you have your go-to site or app for music and shopping, we are making sure TripAdvisor is now your go-to resource for travel.

“The new TripAdvisor provides its members with great content from the people, brands and influencers they rely on for travel and in-destination advice before and during their trip. With the introduction of new voices to TripAdvisor, travellers can better plan their trips by easily finding their ideal hotel, experience or restaurant.”

In addition to the ability to ‘Like’, ‘Repost’ and ‘Share’ the more than 702 million reviews and opinions on TripAdvisor, it is now easy for members to discover advice and recommendations via their travel feed and to create and access ‘Trips’ to privately plan and share ideas with friends and family.

Kaufer added: “This is just the beginning for TripAdvisor as we continue to work with the community to build the best experience for travellers worldwide. In the coming weeks, we will welcome more brands and influencers to the travel feed and will allow members to upload and share videos and articles.”

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