Sbe to launch new wellness hotel brand

US hospitality firm Sbe has announced that its founder Sam Nazarian will launch a new wellness hotel brand called The Estate Hotels and Residences. Nazarian will partner with businessman Tony Robbins, global musician Marc Anthony and international strategist Richard Attias to launch the world’s “biggest network” of longevity-focused resorts and residential projects, driven by a commitment to functional and preventive medicine. The first four Estate sites will launch in the UK, St Kitts, Trento in Northern Italy, and Montreux, Switzerland in 2026, with locations in Miami and the GCC to follow. Meanwhile the first longevity and preventative medicine centre is set to open in Los Angeles at Century Plaza in the second half of 2025. The hotel brand plans to build 15 global hotels and residences and 10 urban preventative medicine and longevity centres by 2030. Nazarian said: “In 2006 I created SLS Hotels, a brand both relevant and disruptive for the emerging lifestyle industry. In 2024, we are disrupting again, by bringing together global market leaders, providing a platform for the best ideas to surface, and giving them scale. We are not building medical hotels – we are building luxury hotels, residences and urban clinics that are differentiated by a commitment to changing people's lives. “I have the honour of working with titans I have always admired, who share the same vision. Tony, Marc and Richard have led globally celebrated careers of excellence and inspiration, rooted in philanthropy and love and I couldn't be more proud to start this journey with them.” According to the Global Wellness Institute (GWI), the global wellness economy was valued at $5.6tn (£4.1tn) in 2022, which was a 14% increase from 2019. For Nazarian, this presents an opportunity to blend his hospitality prowess with the “most advanced” Scientific Preventative Diagnostics and Health Solutions, powered by market leader Fountain Life, an Estate operating partner. The Estate will combine the “ultimate 5 star experience” with the most cutting edge preventive diagnostics. This is complemented by med/spa treatments by globally renowned Clinique La Prairie, combined with the latest holistic treatments alongside sports and fitness regimes and culinary experiences designed to work in synergy with medical diagnoses. Attias said: “The Estate represents a bold convergence of luxury, innovation, and purpose — an approach that aligns deeply with my work in creating transformative global platforms. This project is more than just another development; it is a revolutionary ecosystem where world-class hospitality meets the cutting edge of preventative medicine, AI, and longevity. “We are setting a new standard for how we live and thrive. The Estate will be a beacon of change providing unparalleled experiences that empower individuals to lead healthier, longer, and more vibrant lives.”

Sbe to launch new wellness hotel brand

The Estate Hotel and Residences will be a network of longevity-focused resorts and residential projects, driven by a commitment to functional and preventive medicine

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