Blastness unveils new website design for Canary Riverside Plaza
Alongside the website launch, Blastness has initiated digital marketing campaigns to boost the hotel’s visibility across search engines and metasearch platforms
Blastness has launched the newly-redesigned website for Canary Riverside Plaza Hotel, a five-star independent hotel situated in the heart of Canary Wharf, London’s dynamic business district.
The new site provides a seamless and refined user experience that mirrors the hotel’s sophisticated atmosphere, making it effortless for visitors to discover its offerings. Beyond the visual design, Blastness developed compelling content that not only captures the hotel’s luxurious appeal but also enhances its search engine visibility through strategic SEO practices.
Alongside the website launch, Blastness has initiated digital marketing campaigns to boost the hotel’s visibility across search engines and metasearch platforms, with the goal of maximising direct bookings.
With 20 years of experience and a portfolio of over 1,200 properties, Blastness is a leading technology provider in the hospitality industry. Its in-house web agency develops more than 200 hotel websites annually, each meticulously designed to reflect the unique character of the property, regardless of its size or features. Every site is crafted with the latest UX and UI trends to engage users and drive conversions.
Blastness’ digital marketing department has been recognised with several international awards for its innovative approach and outstanding results. The company manages AI and data-driven Pay Per Click campaigns through a risk-free model: hoteliers pay a fee only based solely on tracked bookings, with no upfront or fixed costs.
