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Apex Hotels has donated £10k to Crisis UK, the national charity dedicated to ending homelessness, this Christmas.
It comes as the hotel group chose to redirect its corporate gift budget to make this contribution after a successful year of growth.
The donation will help Crisis deliver essential support and services to those facing homelessness this winter, including providing food, warmth and tailored advice to help individuals build brighter futures.
Rob Halkyard, executive director of brand, fundraising and marketing at Crisis, said: “We’re incredibly grateful to Apex Hotels for their support this Christmas. This comes at a time when the need for our services has never been more important, with over a quarter of a million households currently experiencing the worst forms of homelessness in Britain.
“Thanks to the generosity of Apex Hotels, we can continue to provide warmth, companionship and vital support to help people rebuild their lives away from homelessness – both at Christmas and all year round.”
Kim Davis, group director of sales at Apex Hotels, added: “At Apex Hotels, we believe in using our success to give back to those in need. We have strong charity values as a company and, this year, feel that giving back is more important than ever.
“Instead of spending money on corporate gifts, we’ve chosen to support Crisis and the vital work they do and hope that our clients, partners and suppliers will be proud of their involvement. Homelessness is an issue that impacts thousands across the UK, and we are happy to contribute towards making a difference this Christmas.”
