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Family-owned coach holiday group, Daish’s Holidays, has reported getting a “record” number of bookings for its popular Christmas breaks for the 2025 season.
It comes as nearly 60% of rooms across its portfolio of hotels have already been reserved for its five and six-day Christmas breaks.
Daish’s Holidays has confirmed that more than 290 bookings have been made, which will see nearly 600 holidaymakers arriving by coach or self-drive on 23 December 2025 to one of its 12 UK hotels.
According to the business, this “unprecedented” demand underscores its popularity and suggests “a continued growing trend of more Britons opting for staycations during the festive season”.
Paul Harper, commercial director at Daish’s Holidays, said: “Christmas is a special time of year for our guests, and we’re thrilled to see such an enthusiastic response to our 2025 Christmas holiday offering.
“This incredible surge in bookings reflects a broader shift towards staycations, as people seek hassle-free holiday experiences without the uncertainty and complications of travelling abroad.”
He added: “We pride ourselves on providing the traditional curated Christmas break, which offers a full schedule of activities tailored to the interests of our guests. From festive-themed activities and full-board dining to day tour excursions and evening entertainment, Daish’s Holidays ensures a memorable and enjoyable stay for all.”
