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BWH Hotels has hosted its first ever Pan European Convention in Palma de Mallorca, which welcomed around 1,200 hoteliers from around the world.
With ‘Unique and United’ as the inaugural theme, convention delegates connected to share their expertise and perspectives on the big questions today’s hoteliers face.
The main attractions at the convention included brand strategies, ESG initiatives and keynote insights from industry experts on market trends, sustainability and the impact of AI on the hospitality industry.
Attendees participated in workshops on topics ranging from cybersecurity and digital marketing to wellness in hospitality.
There was also an international CEO panel discussion featuring BWH Hotels UK chief executive, Tim Rumney.
According to BWH, the aim of the conference was to foster international collaboration and reinforce the group’s global growth and partnership.
Larry Cuculic, president and chief executive of BWH Hotels, said: “As a global hospitality leader, we are dedicated to delivering best-in-class experiences for our guests, hoteliers, and associates.
“Our time in Mallorca was an opportunity to reflect on the evolution of our company and strategise on how we will continue to elevate our hotels across diverse markets – while remaining true to our core mission.”
Ron Pohl, president of WorldHotels and international operations at BWH Hotels, added: “The passion and expertise of our partners helps drive our international expansion, allowing us to enter new markets and redefine excellence in hospitality. Together, we will continue to achieve remarkable success worldwide.”
