Hotel Brands

Whitbread agrees lease for 225-room Birmingham hotel

Whitbread has agreed a 25-year lease with real estate developer Nikal on a new 225-bedroom Premier Inn hotel and 6,000 sq ft Bar + Block Steakhouse Restaurant.

It will be part of the Exchange Square development which is a new residential and lifestyle destination located between the Eastside and Colmore Business District and immediately opposite Curzon Street Station.

Premier Inn will occupy a 13-storey building on a new public square proposed as part of a the development, subject to planning. On opening, the Premier Inn and Bar + Block are expected to create approximately 90 new jobs, with recruitment focused in central Birmingham.

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Stuart Rose, regional acquisition manager for the Midlands at Premier Inn, said: “Securing a new Premier Inn at Exchange Square is a very exciting deal for Whitbread. It will be our first new-build hotel in Birmingham city centre and an excellent opportunity to showcase the quality of a latest generation Premier Inn hotel and Bar + Block restaurant in a prominent and central location.

“The deal at Exchange Square is part of our wider acquisition drive in Birmingham.  Premier Inn customers want to stay in Birmingham city centre for business and leisure all year round and a new hotel at Exchange Square will help us to meet this strong customer demand as well as contribute to the transformation of a key gateway site in the city centre.”

Subject to planning approval on revised plans for Phase 2, the Premier Inn at Exchange Square is targeted to open in 2021.

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