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Hotel management company Cycas Hospitality has appointed Matt Luscombe as its first ever CEO.
Luscombe is set to join the business in March and will be based from Cycas’s head office in Amsterdam. The appointment follows a period of expansion for Cycas, having welcomed three new brands in 2018, doubling its portfolio in the process.
Luscombe brings nearly 20 years of hospitality and consumer experience, including ten with InterContinental Hotels Group (IHG). At IHG he held several senior leadership positions, most recently as COO for Europe where he was responsible for building the company’s hotel and loyalty brands.
Prior to that he spent five years heading up IHG’s franchise business across Europe and Africa, working with Cycas Hospitality and leading the hospitality industry’s first Olympic partnership by Cycas’s dual-branded property in London Stratford City. He joins Cycas from Coles Group, one of Australia’s leading retailers, where he was general manager.
In his newly-created role, Cycas said Luscombe will be responsible for “steering” the company through the next phase of its growth plans, which aims to see the business triple in size and boost its presence across Western Europe.
He will work closely with the co-founders and Cycas’s executive leadership team to further strengthen the company’s operations across the UK and mainland Europe. Co-founders Eduard Elias and John Wagner will both remain active in the company’s strategic leadership through positions on its board, alongside Cycas investors Huakee.
Matt Luscombe said: “Cycas is a true innovator in the hospitality sector and a business that over the last decade I’ve watched grow into a significant European hotel management company.
“While at IHG I always admired Cycas’s deliberate focus on employees and company culture, and saw first-hand how its distinctive approach successfully translated into happy, loyal guests and delighted business partners. To join at such a pivotal moment in the company’s inspirational journey is a privilege and, as CEO, I look forward to helping Cycas roll out its award-winning concept further.”
