Sheffield’s historic Kenwood Hall Hotel is rebranding to the Mercure Kenwood Hall Hotel and Spa in March 2019, with a “significant investment” in the hotel’s facilities to be made over the next two years.
Part of the Vine Hotels group, which owns and operates seven hotels and venues in the UK, the 114-bedroom hotel is currently operating under the Best Western brand but will soon move to the Accor Hotel brand.
Vine Hotels said in order to support its move to the new Mercure brand standards, the hotel will be introducing “key changes” to its facilities, which include creating 24 new ‘privilege’ bedrooms. These will offer guests a refurbished air-conditioned guestroom with king-sized bed, complimentary mineral water, magazines and newspapers, internet, bathrobes, slippers and personal coffee machines.
The hotel’s 10 meeting rooms will also be upgraded and have “added luxuries”.
As part of the company’s investment, work is nearing completion on a contemporary “face-lift” to the changing areas and reception of the Hotel’s spa. The works will also see a luxurious new bedroom suite created and every bedroom in the Hotel will benefit from new Topbrass beds and a mini fridge.
Garin Davies, chief executive of Vine Hotels, called the rebrand an “exciting development” for Vine Hotels.
He said: “The Hotel has the advantage of being set in 12 acres of attractive parkland yet is only one mile from Sheffield city centre, so it works well for both corporate and leisure travellers to the region. We already have a strong established leisure market for the Hotel, that takes full advantage of this location.
“One of our primary reasons for rebranding Kenwood Hall is to further develop our corporate and conference markets. With the support of the Mercure brand, I am confident we will achieve this. The investment in the Hotel will strengthen our offering to all guests; bringing even better facilities to match our already excellent service.”
Thomas Dubaere, COO AccorHotels Northern Europe, added: “We are seeing a lot of interest in Mercure brand in the UK and Kenwood Hall is one of two Mercure signings in Yorkshire already this year. The region has seen an increase in visitors for both leisure and business purposes and it is important to provide hotels that match the diverse requirements of these guests.