Guest ratings more important than brand value, report finds

Price and guest ratings carry more weight than brand value as key attributes to hotel property selection, according to a new study of more than 900 consumers by Expedia Group.
Join over 9,000 hotel professionals with a membership
Get unlimited access and stay in the know. First-year special offer pricing. Cancel any time.
You have read 2/2 free articles this month.
How many members should have access to the subscription?
Monthly
Yearly
Save £9.89
No, thanks
I already have an account
A weekly podcast produced by Hotel Owner, tailored for hoteliers and professionals navigating the dynamic world of hospitality. Join us as we delve into insightful conversations with industry experts, trailblazing entrepreneurs, and ambitious newcomers.
Price and guest ratings carry more weight than brand value as key attributes to hotel property selection, according to a new study of more than 900 consumers by Expedia Group.