Hotel Brands

TUI Group to expand high-margin hotel business

The TUI Group has announced it is further expanding its position as a leisure hotelier, strengthening the group’s high-margin hotel segment.

In the next few weeks, the group revealed it is set to open more than 20 new hotels across eleven countries in Europe, Africa and Asia with “strong growth” to be delivered in particular in its concept hotel brands TUI Sensimar, TUI Family Life and TUI Sensatori.

The all-inclusive club brand TUI Magic Life will offer three new resorts this Summer, and the long-standing joint venture partners Riu and Atlantica will also expand their portfolios.

TUI executive board member Sebastian Ebel, in charge of the Hotels and Resorts and Cruise businesses, said: “Hotels and resorts, cruises and destination experiences are TUI’s major growth areas. We are consistently expanding these businesses, which already account for around 70% of our group’s earnings. The hotel segment is less cyclical than the highly competitive traditional tour operator business, now accounting for 30% of TUI’s earnings. We are consistently investing in hotels, ships and the expansion of our digital platforms for destination activities.”

On the 1 May alone, TUI opened 10 new hotels and the expansion will continue over the next few weeks. By the end of the summer season it expects significantly more than 20 new hotels to be opened for it adults-only brand TUI Sensimar.

Ebel added: “We are expanding both our own hotel portfolio and our concept hotel brands, in cooperation with long-standing joint ventures and other hotels partners.”

In a special themed section this year’s TUI’s new additions will be presented in more detail on its website and includes fact sheets and photos of the different properties that have already been opened.

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