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The inaugural Hotel Owner Conference 2026 is the premier forum for the UK industry at Prince Philip House, London. Join us to solve the industry's critical hurdles: Investment & Debt, the growth of AI and Personalisation, the pathway to Net Zero, and Storytelling through Design.
Julie WhiteCCO, Accor Europe & North Africa
Jeavon LolayHead of Market Insights, Lloyds Banking Group
Suzanne SpeakManaging Director UK&I, Radisson Hotel Group
Dave NorthHead of Hotels, Lloyds Banking Group
David AndersonDivisional President, Aimbridge Hospitality EMEA
David JM OrrCEO, Resident Hotels
Julie WhiteCCO, Accor Europe & North Africa
Jeavon LolayHead of Market Insights, Lloyds Banking Group
Suzanne SpeakManaging Director UK&I, Radisson Hotel Group
Dave NorthHead of Hotels, Lloyds Banking Group
David AndersonDivisional President, Aimbridge Hospitality EMEA
David JM OrrCEO, Resident Hotels
Tim DavisFounder & MD, PACE Dimensions
Gavin TaylorCEO, Clermont Hotel Group
David HartCEO, RBH Hospitality Management
Christian MastersHotel Manager, art'otel London Hoxton
Varun ShettyGeneral Manager, The Belfry Hotel & Resort
Tim DavisFounder & MD, PACE Dimensions
Gavin TaylorCEO, Clermont Hotel Group
David HartCEO, RBH Hospitality Management
Christian MastersHotel Manager, art'otel London Hoxton
Varun ShettyGeneral Manager, The Belfry Hotel & Resort
Village Hotel Club unveils plans to ‘diversify’ UK model
Jeff Moore 17/05/19 Picture is free for editorial use Village Hotel Club ‘checked in’ its new star-studded line-up of ambassadors:  Sir Mo Farah, Baroness Karren Brady and GBBO’s Candice Brown.   Today, at an event celebrating its new Village Green community campaign, Village Hotel Club united its ambassadors for the first time. Each ambassador announced a brand-new programme of activities that they’ve co-created to help the local communities in which the hotels operate.    Sir Mo surprised a group of local school children taking part in a fitness class hosted by the Village Gym Community team, whilst Baroness Karren Brady kicked off the group’s new series of business advice seminars, sharing her tips and tricks with local entrepreneurs. In charge of refreshments, Candice launched Village Hotel’s Hospitality Heroes initiative, partnering with local college students to serve up her new Afternoon Tea, available this summer.   With 80% of the group’s revenue coming from locals rather than tourists, the enlisting of its new ambassadors reflects the group’s robust strategy to weather Brexit uncertainty by investing, buoying and supporting local communities instead of overseas guests.   Sir Mo Farah:   Today Sir Mo, Britain’s most successful ever track athlete, met with local school children at Village Hotel Bristol and also launched his new MOTION fitness class to gym-goers, as part of his new role as Fitness Ambassador for Village Hotel Club. Sir Mo is calling for greater access to fitness facilities for local communities and is working with the hotel group to do this.   Karren Brady:   Formidable business woman Baroness Karren Brady CBE has joined forces with Village Hotel Club. Announced as their new Local Business Ambassador, Karren launched “VWorks” – Village’s work space that supports and promotes the needs of local businesses by offering places for local people to work, connect and network. Karren kicked off the group’s new series of business seminars at the event in Bristol.    Candice Brown   Great British Bake-Off winner Candice Brown is joining forces with Village Hotel Club and has been announced as their new Food & Drink Ambassador. Today, she launched their new ‘Hospitality Heroes’ initiative – the group’s new commitment to offer skills, employment and mentoring to local students in catering and hospitality. Candice worked with students from South Gloucester college to treat lucky guests to a first-taste of ‘Candice’s Afternoon Tea’, which will roll out in Village Hotel Clubs across the UK this summer.   Joe Root, England Cricket Captain and Village Hotel Club supporter also attended the day.

Village Hotel Club unveils plans to ‘diversify’ UK model

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Hotel brand Village Hotel Club has launched a new campaign, which has been named Village Green, to “reflect and promote” the local communities it works in.

On 20 May, to celebrate the opening of its 30th UK hotel in Bristol, the brand announced three new celebrity ambassadors and a roll-out of the campaign across all 30 UK hotels.

The ambassadors – Mo Farah, baroness Karren Brady CBE and Great British Bake Off winner Candice Brown – each announced a brand-new programme of activities that they’ve co-created with the hotel group to help the communities they operate in “thrive”, specifically through a series of fitness, business and food and drink initiatives.

Gary Davis, executive chairman of Village Hotel Club, said: “Village Green was launched to demonstrate the unique way in which Village Hotel Club has diversified to face competition within the hotel industry, as well as the challenges posed by Brexit and its associated uncertainty.

“We created Village Green because Village Hotels genuinely offers much more than a hotel room. In fact, 80% of our revenue comes from local business and social community. This is because we act as the local pub for many communities.

He added: “We support and promote fitness and offer access to affordable state of the art gym facilities in areas that are out of town or otherwise may not have these. And we bring in local businesses and give them a place to connect, network and run their businesses in an affordable way, outside of the big cities.”

Village Green is part of Village Hotel Club’s long-term expansion plans, and it recently announced a £500m investment into opening an additional 20 hotels in the UK by 2025, with the next hotels set to open in: Basingstoke, Eastleigh, Cambridge, Reading, Milton Keynes and Slough.

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