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Jeff Moore 17/05/19
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Village Hotel Club ‘checked in’ its new star-studded line-up of ambassadors: Sir Mo Farah, Baroness Karren Brady and GBBO’s Candice Brown.
Today, at an event celebrating its new Village Green community campaign, Village Hotel Club united its ambassadors for the first time. Each ambassador announced a brand-new programme of activities that they’ve co-created to help the local communities in which the hotels operate.
Sir Mo surprised a group of local school children taking part in a fitness class hosted by the Village Gym Community team, whilst Baroness Karren Brady kicked off the group’s new series of business advice seminars, sharing her tips and tricks with local entrepreneurs. In charge of refreshments, Candice launched Village Hotel’s Hospitality Heroes initiative, partnering with local college students to serve up her new Afternoon Tea, available this summer.
With 80% of the group’s revenue coming from locals rather than tourists, the enlisting of its new ambassadors reflects the group’s robust strategy to weather Brexit uncertainty by investing, buoying and supporting local communities instead of overseas guests.
Sir Mo Farah:
Today Sir Mo, Britain’s most successful ever track athlete, met with local school children at Village Hotel Bristol and also launched his new MOTION fitness class to gym-goers, as part of his new role as Fitness Ambassador for Village Hotel Club. Sir Mo is calling for greater access to fitness facilities for local communities and is working with the hotel group to do this.
Karren Brady:
Formidable business woman Baroness Karren Brady CBE has joined forces with Village Hotel Club. Announced as their new Local Business Ambassador, Karren launched “VWorks” – Village’s work space that supports and promotes the needs of local businesses by offering places for local people to work, connect and network. Karren kicked off the group’s new series of business seminars at the event in Bristol.
Candice Brown
Great British Bake-Off winner Candice Brown is joining forces with Village Hotel Club and has been announced as their new Food & Drink Ambassador. Today, she launched their new ‘Hospitality Heroes’ initiative – the group’s new commitment to offer skills, employment and mentoring to local students in catering and hospitality. Candice worked with students from South Gloucester college to treat lucky guests to a first-taste of ‘Candice’s Afternoon Tea’, which will roll out in Village Hotel Clubs across the UK this summer.
Joe Root, England Cricket Captain and Village Hotel Club supporter also attended the day.
Hotel brand Village Hotel Club has launched a new campaign, which has been named Village Green, to “reflect and promote” the local communities it works in.
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