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Stay ahead of the hospitality curve at the Hotel Owner Conference 2026. Our 2026 sessions will tackle the industry's most pressing challenges: Hospitality Investment & Debt, the impact of AI and Personalisation, the roadmap to Net Zero, and Storytelling through Design. Meet the leaders defining the next era of UK hotel ownership.
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
3 November 2026  •  Prince Philip House, London
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UKinbound calls for sharing economy to be regulated

UKinbound calls for sharing economy to be regulated

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Sharing economy tourism businesses such as AirBnB should be subject to the same regulations as other tourism businesses, travel trade association UKinbound has said.


In a recent survey of its business members, over half of respondents said that tourism businesses in the sharing economy should be subject to greater regulation and more specifically, the same regulations as other UK tourism providers.

Additionally, over 71% of members said further regulation would provide more protection for customers and create a “level playing field” for all UK businesses that operate in the tourism sector.

According to the group, the new research, undertaken in collaboration with Qa research, “echoes” the views shared by the Tourism Alliance, which earlier this month wrote to the new minister for arts, heritage and tourism, Rebecca Pow MP, regarding the need to ensure that the UK’s tourism products and services remain safe and legal.

Joss Croft, CEO of UKinbound, said: “We will always welcome those innovations in the tourism industry that provide our visitors with greater choice. The majority of sharing economy businesses have brought to market some fantastic new products and present an exciting new way to travel, but it’s only fair that all businesses in the UK tourism industry – including those in the sharing economy – are regulated as appropriate so that customers rights and more importantly their safety are protected.

“The global tourism industry is very competitive and we need to continue giving international visitors a reason to choose the UK over other destinations. If our industry doesn’t operate on a level playing field, we can’t guarantee quality which will jeopardise the UK’s global reputation as a world class tourism destination.”

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