The luxury hotel brand, The Dedica Anthology, has announced it is officially launching to the UK market this year.
Headquartered in Milan, The Dedica Anthology is a portfolio of seven distinctive hotels in select European cities: Rome, Venice, Milan, Prague, Budapest, Florence and Nice, with associate properties in Venice and Budapest and further projects under consideration.
The brand is led by Stephen Alden, a hotelier and former CEO of the Maybourne Hotel Group. Together with his team, Alden said he is aiming to shape a new form of curated, contemporary hôtellerie.
Alden said: “We have launched The Dedica Anthology at a time when the global hotel industry and the luxury sector in particular are evolving, and an opportunity exists to challenge and reinvent the category, creating inspiring spaces and relaxed rituals that are consciously in rhythm with our guests’ contemporary lives.
“A beautiful hotel has the power to transform you and I think this is the new language of luxury. I feel the time is right for a champion for Italian hôtellerie to emerge, and with our particular style of hotelcraft, we are well positioned to be that champion.”