StayWell Holdings, a subsidiary of Prince Hotels – the Japanese hotel and leisure company – has confirmed its The Prince Akatoki London hotel will open on 16 September 2019.
The Arch London, located in Great Cumberland Place near Marble Arch, was acquired by Prince Hotels in November 2018 and will now undergo a full transformation into the inaugural, luxury hotel under the newly launched global brand aiming to “provide luxury services with Japanese hospitality”.
Masahiko Koyama, president of Prince Hotels, said: “This new global brand name bares our flagship brand ‘The Prince’ of Prince Hotels and aims to raise the awareness of Prince Hotels by making full use of the brand value of Prince Hotels in Japan. Akatoki is an old expression of Akatuki meaning sunrise, before dawn, a new beginning and speaks to a new time for Prince Hotels and Resorts, reflecting our international growth of the business.”
Simon Wan, president and director of StayWell Holdings said the new hotel, will see travellers experience “five-star hospitality with service performed from the heart, inspired by Japan and amenities that reflect key elements of the unique, refined and generous Japanese hospitality and culture”.
All 82 rooms and suites will receive a full transformation alongside the hotel’s lobby, public areas and food and beverage outlets.