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Stay ahead of the hospitality curve at the Hotel Owner Conference 2026. Our 2026 sessions will tackle the industry's most pressing challenges: Hospitality Investment & Debt, the impact of AI and Personalisation, the roadmap to Net Zero, and Storytelling through Design. Meet the leaders defining the next era of UK hotel ownership.
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
Julie WhiteCCO, Accor Europe
Suzanne SpeakMD UK&I, Radisson
David HartCEO, RBH Hospitality
Varun ShettyGM, The Belfry
Christian MastersHotel Manager, art'otel
3 November 2026  •  Prince Philip House, London
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Accor appoints new chief operating officer 

Accor appoints new chief operating officer 

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Accor has announced the appointment of Marc Dardenne as chief operating officer of luxury brands, Europe.

Dardenne, who most recently served as chief operating officer of Amaala an ultra-luxury resort destination project on the Red Sea, will now oversee the operations of around 50 luxury hotels in Europe and nine properties under development.

This includes top tier brands like Raffles, Fairmont, SO/, Sofitel and others as well as flagship properties such as Raffles Europejski Warsaw, Sofitel Legend The Grand Amsterdam and The Savoy, A Fairmont Managed Hotel in London.

According to Accor, Dardenne is an “accomplished” hotelier with nearly four decades of global hospitality experience in both hotel and real estate groups. Earlier in his career, he worked with Ritz Carlton, then Emaar Hospitality, where he collaborated with Giorgio Armani to shepherd the expansion of the Armani brand into hospitality with ultra-luxury hotels in Dubai and Milan.

Franck Gervais, CEO Europe, Accor, said: “Marc is a respected and well-known leader in the hospitality sector and someone who brings a luxury pedigree and strong commitment to quality.

“We are pleased to welcome Marc to the Accor family and are confident that his leadership, relationships and passion for hospitality will both excite and inspire our luxury hotel teams across Europe.”

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