Based on daily data from the month, London reported a 1.5% increase in supply and a 0.6% rise in demand year-over-year. However, occupancy decreased by 0.9% to 90.5% during the period, but was offset by a 3.3% increase in Average daily rate (ADR) to £176.07.
Revenue per available room (RevPAR) also increased by 2.4% to £159.30.
A statement by STR read: “The ADR and RevPAR levels are the highest for any July in STR’s London database. STR analysts note that Wimbledon (1-14 July) helped push performance levels, and while overall occupancy was down slightly for the month, London saw 20 nights with occupancy above 90%.”