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The inaugural Hotel Owner Conference 2026 is the premier forum for the UK industry at Prince Philip House, London. Join us to solve the industry's critical hurdles: Investment & Debt, the growth of AI and Personalisation, the pathway to Net Zero, and Storytelling through Design.
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Julie WhiteCCO
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Citizenm to open new hotel in London Victoria in 2021

Citizenm to open new hotel in London Victoria in 2021

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Global hotel group Citizenm has announced the acquisition of a Victoria property for its fourth London hotel, opening in 2021.

The 226-room hotel will comprise basement and ground floor levels, with 10 upper floors. Construction will commence in May 2020, following the demolition of the existing Denison House, which will begin in November 2019. The hotel will be built using Citizenm’s “innovative” modular construction method.

Each of the rooms will be built and furnished one-by-one in an offsite factory and then moved to the site where they will be assembled to make up the hotel.

Klaas van Lookeren Campagne, CEO of Citizenm hotels, said: “We are excited to have completed this transaction after securing planning consent in a prime location in Westminster.

“With three hotels already operating successfully in London, this new property will offer a fantastic addition to our existing portfolio and confirms our commitment to expand further in London’s most desirable neighbourhoods.”

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