Hotel brand Accor has announced the launch of Greet, its new “community-based and responsible” brand.
The latest addition to the group’s economy segment is described as a “non-standardised” brand that is in keeping with current trends, and the hotels will feature salvaged and upcycled objects and also incorporate rooms accommodating four to six guests.
Following the success of its recently launched lifestyle brands, Accor said it is continuing its plan to expand its brand portfolio in order to stay in tune with its partners and offer “memorable and ever-evolving” experiences to its customers.
Franck Gervais, CEO Europe Accor, said: “Since its creation, Accor has always been attentive to the needs of its partners and franchisees.
“Through our plan to expand our portfolio of brands, launched by Sébastien Bazin, we are upholding our commitment to always offering unforgettable experiences to our customers while simultaneously supporting our network of franchisees.”
He added: “With the launch of Greet, our aim is simply to provide an ideal solution to independent hotel owners by offering a brand that combines the regeneration of existing hotel structures with cost control, both in terms of renovation and redevelopment of the spaces.”
