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The Standard closes operations, launches relief fund

International hotel group The Standard announced it has made the “unavoidable decision” to temporarily close all of its hotels. 

The Standard operates sites in London, Los Angeles, New York, Miami and the Maldives, and all sites have now suspended all services “until further notice”.

In a statement, the group said: “This decision comes with a very heavy heart. The Standards are places of joy and human connection, not just for our guests, but our staff, who work tirelessly day in and day out to make our hotels so special, in big ways and countless little ones. Our thousands of team members begin each day with kindness and a generosity of spirit, which is why we love all the properties so dearly.”

In light of the ongoing coronavirus pandemic, the group has also launched The Standard Stands Together Relief Fund to support staff in the New York, LA and Miami properties.

The fund was seeded by the group’s leadership team, and 100% of the proceeds collected will be used for the “benefit and support of team members who have lost jobs due to the effect of COVID-19 and are struggling to maintain basic human needs including health care, medicine, groceries, diapers, and shelter”. 

Meanwhile, The Standard, London, has had “generous financial support” from its ownership, Crosstree Real Estate Partners, following the pandemic. The recently announced support from the UK government has also allowed current staff to be compensated whilst on furloughed leave or reduced hours.

The group added: “We are so grateful that you have chosen to spend your time with us over all these years. Please take care of yourselves, your loved ones, and one another. 

“We will continue to keep you updated here until we are able to be together again. It has been our honor to host you and we look forward to many more years to come.” 

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