The group said that Scarborough had been a “key target” for a number of years, following a “strong demand” for a Daish’s site in the area.
The Esplanade Hotel, which overlooks the South Bay, will allegedly complement its existing portfolio of coastal hotels.
The new site will feature nightly live entertainment, as well as package deals that include transport. It will remain open as the group takes over its management, and will also undergo some minor refurbishments in sections over the coming months.
Paul Harper, director of sales and marketing at Daish’s Holidays, said: “We are really excited to have completed on the acquisition of the Esplanade Hotel in Scarborough.
“We have been on the lookout for a hotel in the area for a while as we know the location sits well within our group of hotels and is a popular destination for our customers.”
He added: “The Esplanade Hotel is a stunning building that boasts incredible views over the coastline which we are now proud to offer to our new and existing customers.”
Daish’s Holidays is a family-owned business with ten hotels located across nine different tourist destinations, including Newquay and Weymouth.