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Aparthotel brand Adagio is set to double its number of aparthotels by 2023.
It said that despite a challenging 2020, the brand’s good economic health pre-Covid-19 and strong growth and performance in recent years has “safeguarded its expansion plans”.
Throughout the global health crisis, 28 Aparthotel Adagio sites have remained open across Europe, hosting 4,800 overnight stays for front-line nursing staff working through the Covid-19 crisis.
Aparthotels Adagio said it hopes to have 90% of its properties reopened by the end of June, with the UK properties set to reopen their doors to guests in July, in accordance with government guidelines.
Additionally, the brand said its extended stay business model has allowed it to “cope with the crisis and minimise its collateral damage”.
The brand said: “The average length of stay is much longer than in the traditional hotel industry, ensuring a higher occupancy rate over the whole year. In addition, Adagio’s low variable costs through limited catering, weekly cleaning and optimum use of its spaces allows it to be profitable on a continued basis.”
Adagio was founded in France in 2007 as a joint venture between AccorHotels and Pierre and Vacances Center Parcs. The brand’s portfolio features 116 aparthotels and 13,000 apartments located in 13 countries.
