The Fife Arms, Fingal and Ness Walk join the “established” collection of hotels, with Pride of Britain’s self-imposed limit of 50 members ensuring that each property is “of the finest quality and maintains the exclusivity of the group”.
Peter Hancock, chief executive of Pride of Britain Hotels, said: “We are delighted to welcome three new Scottish members to the Pride of Britain collection of 50 hotels. All three properties are distinctly different and further strengthen our contingent of luxury Scottish establishments.”
It comes after Pride of Britain Hotels released new research into the Covid-19 crisis which revealed that consumer confidence in the luxury end of the market remains “buoyant”.
Over half of the consortium’s customers (51%) hope to take a luxury UK hotel break in the next three months, with 80% of guests happy to travel three hours or more for a “long-awaited, much-dreamt-of” hotel stay.
Furthermore, 62% of guests hope to visit a Pride of Britain hotel to enjoy a “special meal” within the next three months, with 95% of all hotel stays being planned for leisure, rather than business, purposes.
The third most-requested points in the survey were professional training of staff in virus-specific hygiene, availability of hand sanitisers at key points around hotels and the provision of plenty of wide, open spaces.
Guests also specified the need for reduced occupancy in hotel and dining rooms. Interestingly, 25% of those surveyed said they would like as little visible change to normal (pre-Covid) operations as possible.
The Pride of Britain Hotels’ Customer Insights Survey was carried out in May 2020 with a sample size of 8,041 respondents.