Premier Inn has unveiled its “rigorous” new CleanProtect enhanced hotel hygiene promise in a bid to secure guest confidence ahead of its reopening next week.
The hotel chain will begin a phased opening of its hotels in England from 4 July, in line with government guidance, while “closely managing” occupancy levels across reopened sites.
The Premier Inn CleanProtect will look to “further enhance” the hygiene standards of the chain, and has been developed alongside suppliers, including global cleaning and hygiene product supplier Diversey.
The new procedures are in line with both the World Health Organisation and the European Centre for Disease Control recommendations, as well as UK government guidance.
Changes under the scheme include acrylic screens at check-in, floor markings, automatically-dispensed hand sanitiser in public areas and new key-return boxes. Employees will also have use of PPE “where appropriate”.
The “rigorous” scheme also includes an increased frequency of cleaning of high-touch locations, such as lift buttons and door handles, using products effective against COVID-19.
Johan ten Berge, head of the UK and Ireland at Diversey, said: “We are delighted to have worked with Premier Inn to develop its new enhanced Premier Inn CleanProtect cleaning promise.
“The enhanced cleaning procedures have been developed in line with the recommendations of the World Health Organisation and the European Centre for Disease Control, as well as UK government guidance, and our products are used in conjunction with medical-grade systems.”
He added: “As global cleaning and hygiene specialists, we believe Premier Inn CleanProtect provides the best possible hotel environment for guests and we are proud to support this important initiative.”
Managing director, Simon Ewins, said: “Premier Inn has long been recognised for its consistently high cleanliness and hygiene standards, which have been finessed over many years of experience, including the millions of rooms we keep sparklingly clean every year.
“It is from this foundation that we are launching Premier Inn CleanProtect, our rigorous enhanced hotel cleanliness promise, designed to reassure people of the stringent hygiene standards that exist from check-in to check-out.”