The event was scheduled to take place at the Manchester Convention Centre between 21 and 22 September 2020.
The AHC said due to the circumstances, it is not in a position to bring over 1,000 of its members together to “learn, network and be inspired”.
However, instead The AHC Reimagined: Reconnecting UK Hospitality event will now take place on Thursday 8 October.
The digital conference will be a “high quality” virtual production, created in a professional broadcast studio. AHC said speakers will present from the studio and sponsors will have proper visibility and engagement through video content and lead generation.
The AHC said: “The AHC Reimagined will include all the traditional elements of The AHC that place it firmly on the calendar for the UK hospitality industry but vitally, it will offer a chance for our sector which has suffered so greatly, to come together, to enjoy outstanding content and to connect with peers, network with colleagues and meet new partners.
“More information will be released shortly, but we’re hard at work creating a valuable and informative event with plenty of The AHC personality sprinkled throughout.”