Bland, formerly the organisation’s chief operations support officer, will step into the role with immediate effect and oversee operations across the business.
In her previous role with RBH, Bland was responsible for multiple operating functions within the business, and is credited with ‘‘successfully navigating’’ the company during the Covid-19 pandemic.
Following lockdown, RBH has opened more than 45 hotels in its portfolio.
Bland said: “As I have risen through the ranks, I have been lucky enough to learn about all aspects of the industry from – and be inspired by – some of the best in the business, both before and during my time at RBH.
‘‘I’m proud to step up and lead the team as we head into a new chapter, following the most challenging trading period in our history.”
She added: “Our hotels have performed well during their transition out of lockdown, and my priority is ensuring we build on this success and continue to expand the portfolio by creating an ongoing pipeline of new properties.
‘‘Just days ago, we took on the management of the historic Crown Hotel Harrogate, and in the coming months we’ll be opening brand new properties in Stoke-on-Trent and Manchester with the Hilton brand, so my new role comes into play at an exciting time.’’
Helder Pereira, chief executive officer at RBH, said: ‘‘Over the years, Susan has proved to be a vital member of our senior team, and the wider RBH family.
“Her industry experience across operations, commercial and people management is second to none, and in the past few years she has been instrumental in ensuring the success of our business across each of these areas.”
He added: ‘‘The breadth of industry experience Susan has is exactly what is needed in a leader of a business of this scale, to ensure we deliver operational excellence and outstanding returns for our owners; but also in making sure we continually uphold our four core values and focus on the people who are central to RBH.
‘‘I am exceptionally proud to see Susan step into the role of Managing Director and have every confidence that the business is in the safest of hands.’’