Hotels

Three Mercure branded hotels placed up for sale

Three hotels operating under the global Mercure brand in Worcestershire, West Yorkshire and Staffordshire have been placed on the market by owner Jupiter Hotels.

Offers in the region of £2.8m are being invited for the four-star Mercure Bewdley The Heath Hotel. It is set in around 20 acres on the outskirts of Kidderminster, near to West Midland Safari Park, and offers 44 bedrooms, a health club and events and meeting rooms.

The Mercure Bradford Bankfield Hotel is the largest of the three hotels, with 103 bedrooms, 12 meeting rooms – the largest of which can hold 300 people – and a large restaurant and bar. Offers are being invited in the region of £5.1m.

The four-star Mercure Burton upon Trent Newton Park Hotel – a Grade-II listed country manor hotel set in eight acres – is also available for offers in the region of £2.2m.

The Italianate-style property features 50 bedrooms and is located just three miles from Burton-upon-Trent.

Paul Barrasford, director in the Hotels Agency at Colliers International, who is handling the sale, said: “The hotels are being offered for sale due to our client’s decision to focus on other interests.

“This has created a rare opportunity to acquire one or more substantial hotels in prosperous trading locations. Each hotel operates under the globally renowned Mercure brand; and has an impressive product offering.”

He added: “Pre-Covid trading performances for these hotels were well established and they are expected to bounce back strongly, particularly given that much of their revenues are derived from domestic clientele. For Bewdley and Burton especially, we are also expecting interest from parties looking to repurpose the hotels.”

Andrew Pring, COO at Jupiter Hotels, added: “These hotels are all well-established businesses which have produced diverse and strong trading performances, and now offer considerable new scope to new owners seeking to build upon an already successful offering.”

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