The UK break specialist has welcomed the Imperial Hotel in Eastbourne and the Abbey Lawn Hotel in Torquay to the Daish’s group, as part of the acquisition.
In addition, the company has purchased a fleet of 13 coaches that will operate from a range of pick-up locations in the north west and provide guests coach travel options to the hotel.
The hotels are set to open in February after minor refurbishments have taken place.
Jeanne Wilson, managing director of Daish’s, said: “We are thrilled to confirm that Robinsons is joining our family business.
“There is a fantastic synergy between the two companies, and we are committed to building and enhancing Robinsons’ offering, that has been established in the UK for almost 100 years.”
She added: “Despite a year of disruption and industry uncertainty due to the health crisis, we are proud to be in the strong position of expansion and are excited to unveil our new services in January.
“Growing our reach into the north west has always been a business goal of ours and we are pleased to provide fantastic new holiday options for our loyal guests.”