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The Ramada Hotel brand is set to grow by 20 hotels across the UK over the next 10 years following a franchise agreement between US-based Wyndham Hotel Group and Lester Hotels Group.
The first two hotels to open will be Lester’s 45-bedroom Cwrt Bleddyn in Usk, Monmouthshire, and the 79-bedroom Leicester Stage in Leicester, taking the number of Ramada hotels in the UK up to 40.
A third hotel in Finchley, North London, is also being planned to open next year, as part of the deal. The properties will be managed by Lester Hotels, which has become the preferred management partner for Wyndham Hotel Group in the UK.
Nima Davoodzadeh, vice president of development, UK and Europe for Wyndham Hotel Group, said: “We look forward to working with Lester Hotels Group Limited to aggressively accelerate the growth of the iconic Ramada brand in the UK.
“With a 60-year heritage that has seen the brand grow to over 820 locations across more than 50 countries, Ramada offers guests a welcoming environment for work or rest, as well as significant development potential for owners looking for a renowned brand, award-winning marketing and an extensive global distribution system.”
Simon Lester, chief executive officer and chairman, Lester Hotels Management Services, said: “We are delighted to extend our association with Wyndham Hotel Group and become a preferred management partner and have already developed an excellent working relationship with their UK team.”
Additional Ramada properties are anticipated to open in Wakefield and Hounslow before the end of the year.
