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Online travel company Expedia and the world’s largest hotel chain, Best Western International, have signed a global partnership agreement to distribute Best Western branded hotels on all Expedia websites.
Expedia already features more than 150 travel sites in more than 70 countries, and Best Western has a portfolio of more than 4,000 hotels in over 100 countries and territories worldwide.
Melissa Maher, senior vice president of the Global Partner Group at Expedia said: “Best Western is one of the most recognizable and popular hotel brands in the world. We are thrilled at the opportunity to drive demand to their owners, and offer Expedia shoppers a swath of new Best Western hotel options to book.”
Dorothy Dowling, senior vice president of marketing and sales at Best Western, added: “Expedia is an incredibly valuable distribution and marketing channel, and we see this new strategic partnership as a great investment to ensure hoteliers can easily and efficiently sell their hotel rooms on their sites.”
The agreement includes participation in the Expedia Traveler Preference program, which provides Expedia shoppers with an option to pay at the time of the booking, or pay the hotel at the time of stay. Further, technology enhancements between the two companies will also ensure that rates and availability of rooms will be reflected in real-time on Expedia sites.
