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Events linked to marking the centenary of the start of the First World War have increased hotel occupancy in November.
This is according to preliminary figures released by business advisory and accountancy firm BDO, which found hotels in the UK regions experienced a 4% increase on occupancy to 75.7% and saw room rates increase by 7.3% year-on-year, to £60.82.
For the second month in a row, growth in rooms yield was in the double digits at 11.6%.
Room rates at London hotels increased by 4% to £125.51 in November. Occupancy was up by 3.6% to 86.2% and rooms yield increased to £108.17 – a 7.7% rise on the same time last year.
BDO reports that combined with annual corporate demand, UK hoteliers found that occupancy was much higher than usual in November.
Robert Barnard, partner at BDO LLP, said: “Milestones such as the centenary of the First World War have such a profound impact on the UK population – thousands turned out for ceremonies in London and across the regions.
“This year, unlike previous years, remembrance events took place throughout the month of November and as a result, hoteliers across the UK saw high occupancy.”
Image courtesy of VisitEngland/Diana Jarvis
