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The Association of Serviced Apartment Providers (ASAP) is has expressed confidence that it will double its membership by the end of 2015.
ASAP reported that its membership now stood at 90 – representing over 14,000 properties throughout the UK and Ireland – up from 74 in 2014, an increase of 20% during the last quarter.
Managing director James Foice said that the new members were a mixture of significant multinational business and smaller independents, and that the new membership growth was mirrored by new serviced apartment unit coming on stream.
Foice said: “To date we know of nearly 850 new apartments being opened during this year, a 6% increase on the current stock, but we expect that figure to rise substantially.”
Occupancy for ASAP members in London 2014 increased by 2.1% to 84.5%, while occupancy for the rest of the UK rose to 81.9%, a year-on-year increase of 2.6%.
Foice said that the sector was increasingly looking to target leisure travellers, as well as the corporate sector.
He said: “ASAP’s quality assessment programme has strong appeal to families visiting the UK, who, like business travellers, want to know that units have been properly assessed and they know what they’re getting for their money.”
