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Serviced Apartments

Explore the growing serviced apartments segment within the UK hospitality market. This section covers new developments—from city-centre aparthotels to suburban extended-stay schemes—alongside performance metrics such as occupancy rates, average daily rates and length-of-stay trends. You’ll also find insights on operational models, distribution partnerships, compliance considerations and case studies of brands blending hotel amenities with residential comfort. Whether you manage a branded aparthotel or an independent serviced-apartment operator, this hub delivers the news and intel you need to capitalise on evolving guest preferences.

  • Jul- 2025 -
    2 July
    HotelsSwitch Management acquires Bournemouth’s Queens Hotel and Spa

    Switch Management acquires Bournemouth’s Queens Hotel and Spa

    Switch Management, the Birmingham-based asset management company, has acquired the Queens Hotel and Spa in Bournemouth for an undisclosed sum. The acquisition is expected to secure the long-term future of the East Cliff property and its 68 employees after the hotel entered administration in March 2024. The 109-room hotel features…

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  • Jun- 2025 -
    17 June
    Hotel BrandsMarriott International signs three hotels in Edinburgh

    Marriott International signs three hotels in Edinburgh

    Marriott International has announced a major expansion in Edinburgh through a three-hotel signing with the Chris Stewart Group, an Edinburgh-based property developer and hotel operator.  The agreement will see two existing properties rebranded under two of Marriott’s Collection Brands, while a third hotel is currently under development.  The Edinburgh Grand…

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  • 17 June
    Serviced ApartmentsRBH to manage new serviced apartments in Middlesbrough

    RBH to manage new serviced apartments in Middlesbrough

    RBH Hospitality Management has been appointed to operate Station Suites, a new development of serviced apartments in central Middlesbrough, which is due to open this June. The 42-unit scheme is backed by Mark Ashall, Nicholas Merriman and the investment group behind the nearby Holiday Inn Express Middlesbrough, which is also…

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  • May- 2025 -
    29 May
    PeopleCheval Collection appoints new CCO

    Cheval Collection appoints new CCO

    Cheval Collection has appointed Nick Pilbeam as the new chief commercial officer to its growing team as it continues to expand globally. The company, whose inventory is nearing the 1,000 unit mark, is in discussions over a number of locations, pursuing growth through management contracts. Pilbeam has more than 20…

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  • 19 May
    Hotel BrandsLíbere Hospitality Group enters UK market

    Líbere Hospitality Group enters UK market

    Líbere Hospitality Group (LHG), a Spanish operator of alternative short- and medium-term accommodation, has entered the UK market through its first operations agreement in London. The new 44-unit property located on Edgware Road is set to begin operations in May 2025, marking LHG’s first move beyond its established Southern European…

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  • Apr- 2025 -
    28 April
    News-In-BriefToday’s news in brief – 28/4/25

    Today’s news in brief – 28/4/25

    Foxhills Club and Resort has completed nearly half of a £3m refurbishment, marking the latest phase in its transformation, which will continue until 2026. The newly upgraded rooms, set in the Lyne House, offer a blend of traditional and contemporary styles with views of the 19th-century manor, golf course, tennis…

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  • 28 April
    HotelsLiverpool hotels approve overnight charge

    Liverpool hotels approve overnight charge

    Liverpool’s hotels and serviced apartments have voted to approve the introduction of a £2 overnight charge to guests and those staying in the city. The proposals, put forward as an alteration ballot through the city’s Accommodation BID were supported by a vote undertaken by the city’s 83 hotels. The charge…

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  • Mar- 2025 -
    26 March
    AppointmentsBob W appoints former JLL Hotels & Hospitality boss to board

    Bob W appoints former JLL Hotels & Hospitality boss to board

    Bob W, a tech-powered hospitality operator for hotels and serviced apartments, has appointed Philip Ward, former CEO of JLL’s Hotels and Hospitality Group for the EMEA region, to its board of directors. A leading figure in the European hotels and hospitality investment industry, Ward brings over three decades of experience…

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  • 19 March
    TechnologyHotelREZ full-year revenues rise by 12% 

    HotelREZ full-year revenues rise by 12% 

    HotelREZ Hotels and Resorts has continued its double-digit growth in the past 12-months amid the ongoing expansion of its customer base, achieving over 12% revenue growth in 2024. The consultancy services and technology business now has more than 2,500 independent hotels, aparthotels and hotel groups across 100 countries. Regionally, HotelREZ saw…

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  • 17 March
    HotelsRBH to manage two new hotels in London

    RBH to manage two new hotels in London

    RBH Hospitality Management has been appointed to manage two new hotels in London. The Ibis London Sutton Point and Aparthotel Adagio London Sutton Point officially joined RBH’s portfolio on 14 March. The group said the expansion represents a growing partnership with Accor, representing the fourth and fifth properties onboarded in…

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