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The average hotel prices paid in 2014 increased by 2% compared to 2013 with hotel guests staying in the UK paying an average of £104 a night, according to Hotels.com.
The website’s Hotel Price Index revealed that hotels in Bristol saw the biggest rise in average room rates in the country by 13%, up from £78 to £87.
Glasgow saw the second biggest increase at 12% to £86, boosted by the Commonwealth Games held there last summer, while Oxford and Durham both saw an 11% increase to £127 and £80 respectively.
Leeds benefitted from hosting the opening leg of the Tour de France in July as the average hotel price paid increased by 8% to £79.
Price decreases were only registered in five UK destinations included in the index, including the Cotswolds which fell by 8% to £87, Jersey (down 4% to £97), the Lake District (down 2% to £86), Canterbury (down 1% to £84) and Sheffield (down 1% to £65).
Matt Walls, vice president at Hotels.com, said: “The UK clearly displayed the ability to attract a record number of visitors in 2014. In spite of the increase in the national average room rate, overall prices paid by consumers are still great value, a clear indication that the tourism industry here is in good shape.”
Image courtesy of VisitEngland
